What to write when there’s nothing to say

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The advice is to update your blog regularly, lay it out nicely, include some images, make it appealing and inviting to your readers.

It’s been over a month since I last updated this blog, during which time a global pandemic has taken hold and here in the UK, the advice is not to leave your home unless you absolutely have to.

As soon as lockdown was announced, there was a flurry of activity. Lots of my PR and marketing peers published articles about working from home, getting your voice heard online, shifting your business model to survive this unprecedented time.

I didn’t. I was struggling to get my head around this weird situation. And by the time I came up for air, it felt like everything had been said and I would just be adding to a cacophony which no-one was really listening to.

What’s changed?

It’s just been confirmed that ‘lockdown’ will continue for at least another three weeks, but this time everyone seems to be taking it in their stride. Those of us working from home are using the word ‘zoom’ far too much, and those still going out to work have become used to quieter roads, face masks and staying at least 2 metres away from anyone we encounter.

And while things aren’t normal, they are carrying on. Businesses have shifted – they want people to know they’re still there. I’ve been helping ADS Window Films, who have shut down their day to day work and are now concentrating on making emergency PPE for keyworkers – they’re asking people to donate money or materials so they can make as many as possible. Lots of businesses are now trading solely online, or have arranged ‘no contact’ delivery systems – they need people to know about their new way of working.

Keep Talking

There’s still a lot of noise, with fake news, funny memes and official advice all in the mix. But in this new, temporary normal, we need to keep talking. Let your customers know what you’re doing, tell your followers about your challenges and successes, and those relationships you build now should continue when we can all meet up face-to-face again.

If you need some help finding the right way to tell people about your ‘new normal’, get in touch.

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